Lancia Thema and Lancia Delta shine in Woody Allen film
In the new film ‘To Rome with Love’ written and directed by the famous Woody Allen a Lancia Thema and Delta have a glamorous role on the white screen. In this new romantic comedy Alec Baldwin, Roberto Benigni, Penélope Cruz, Judy Davis, Jesse Eisenberg, Greta Gerwing and Ellen Page are lined up next to this Lancia pair. As on the pictures, yesterday evening was the première at the ‘Auditorium Parco della Musica’ in Italy’s capital. The Delta ((link? with the old grille) prominently featured in Angels and Demons with Tom Hanks back in 2009. Again the eternal city was the setting for this film. Lancia is the proud main sponsor and official car of this years 69th Venice Film Festival, so more Lancia related activities and promotions will follow very soon.
In fact Lancia is gaining lots of commercial interest at the moment, with various new options under “The Italian way of life” label and promotions of the attractive ‘EcoChic’ label that kicked off last month.