Fiat 500L is a cool car for ‘The Motherhood’
The Fiat 500L is starting off in Great-Britain and has come up with a charming way to do so; a rapping mother. The British often don’t mince matters and Fiat has clearly taken this into account when making this catchy video in which the slogan ‘growing is cool’ is further worked out. A cool British ‘mum’ talks, or rather raps, about what she goes through every day as a present day mother. Mind the brilliant lyrics. We’re convinced lots of mothers from all over will find themselves in this same situation.
Fiat is doing surprisingly well in Great-Britain and that is probably the reason for this creative advertisement.