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Alfa Romeo Giulia enters production

16 March 2016 8:38 No comments

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Though no official press pictures or statements have been released, the Italian trade union delegates claim that the Alfa Romeo Giulia indeed went into production on Monday. The D-segment Alfa Romeo can now already be ordered at Italian dealerships. The man behind this majorly important project, Philippe Krief, has in the meantime returned to Ferrari. As we announced a few weeks back, he’s been replaced by Roberto Fedeli.

The Giulia entering production in Cassino has brought a lot of smiles to people’s faces. One of the main reasons is that this new Alfa will result in a severe increase in employment over the next couple of years. The production in January increased by 45% (to 57.000 units) in Italy compared to 2015. About half of these assembled vehicles is meant for export. In Mirafiori, too, the hope in vain of last years is changing into concrete expectations now that the Maserati Levante is entering production. The first hybrid version of this SUV is expected by late 2017.

During a meeting with shareholders in Switzerland earlier this week, Marchionne repeated that the focus remains on producing luxury cars in Italy. The fact that FCA is able to offer cheaper models such as the Tipo is only due to the production location (Turkey in this instance). Whether Pomigliano d’Arco can expect a second model in the near future is yet to be seen, said the CEO. The development of Alfa Romeo is priority number one. FCA is right on schedule of achieving their goals in the first quarter of 2016, which is why Lingotto is doing well on the stock exchange.

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