Pagani is not the kind of manufacturer that is in the news everyday, but when they do it usually is rather unique. The Huayra launch at the Geneva Motor Show last year delivered a proper ‘whoa’ effect. Despite their absence in Switzerland this year, Pagani has launced a video on the internet that tells the beautiful design and development story of the outrageous Huayra. Pagani Automobili SpA was founded by Horacio Pagani and is situated in San Cesario sul Panaro (near Modena). The brands unique approach consists in that they have their own interpretations about what technique and design should be. The 1999 Zonda has been a remarkable asset in Italian car history and has been around for almost ten years. The 2011 Huayra attempts to continue that unique character Pagani transmits. Sit back and enjoy 15 minutes of Italian car madness.