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No sedan or SUV by Ferrari

12 January 2013 9:09 No comments

Ferrari sedan No sedan or SUV by Ferrari

Ferrari-CEO Luca Cordero di Montezemolo has repeated what he had said many times before; that the brand from Maranello will not be tempted into building a sedan or an SUV, despite the demand. He said this to the German Auto Motor und Sport. There is a simple reason, says the CEO; “Ferrari is all about sportiness in the most pure form of the word, and that doesn’t involve SUV’s of four-door saloons. A Ferrari can’t have more than two doors.”

Montezemolo clearly wants to make sure everybody knows this is out of the question, and does so by saying that Maserati is, will and has always been the one to build such models. The same counts for the rumors about a smaller, more economic Ferrari; “That simply wouldn’t be a Ferrari, enough said!” Smaller and cheaper than a California simply isn’t necessary and this is proven by the sales numbers as Ferrari can hardly keep up with the demand. According to Montezemolo, 70% of all the California-owners are new customers of the Italian sports cars-brand. Attracting a new audience is clearly already happening, which is why LCdM says a cheaper model is not for consideration now. The same counts for the big FF.

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