More details on Maserati’s production plan in Turin
Now that the production of the new Maserati Quattroporte is getting into gear in Turin, it is also becoming clearer what the function of the factories in Grugliasco and Mirafiori will be. It is good news for the productive plan of the Modenese brand with the trident, but it is less good news for those waiting on a short term solution for the big factory of Mirafiori (read; the ‘primordial’ Fiat-factory which employs around 4.500 people). Fiat wants to build a big Alfa Romeo in this plant, but only if everything goes according to plan.
As earlier reported, it is an investment plan to benefit the export. The production of luxurious cars in difficult, but also lucrative, segments fitted with the prestigious Italian logo. Until late 2014, an investment of 1,2 billion euros (1,55 billion dollars or 966 million pounds) is ongoing, meant to get the assembly lines of the Quattroporte, Ghibli and Levante ready. An amount of 237 million euros was already invested in 2011. This year, another 500 million is added to that. By the end of 2013, the total should add up to 1,152 billion and the year after; 1,217 billion euros.
The E-segment Ghibli will be going into production in the summer of 2013, as soon as the assembly line is completed. The factory halls have been thoroughly modernized since 2009 (in one years’ time). At this moment, 450 employees are manufacturing around 135 Quattroportes a day. The amount of employees will triple to 1.500. Once the Ghibli can be built, the first versions will all be diesels.
The production of the first model in Mirafiori will start in 2014; the SUV Levante. Getting this car production-ready will cost 200 million euros and it will share its platform with the Ghibli.