Maserati to take over role of Lancia at Film Festival of Venice
During the 70th international Film Festival of Venice at the end of next month (August 28th until September 7th) the red carpet will be filled with Maserati’s instead of Lancias. The chic Lancia unfortunately lacks new models in the higher segments and therefore sees this honor being transferred to Maserati after five years of duty. The atmospheric and especially designed Lancia Café at the Lido, too, will now be fitted with Maserati badges.
Trading Lancia for Maserati as main sponsor of this famous film festival is of course perfectly understandable and perhaps even logical with the new Quattroporte and Ghibli being only just introduced, but is still a pity as it is yet again proof that the brand from Turin is put on the back burner for now. Let us hope that the identity of Lancia as a brand of spacious, stylish and comfortable cars will remain and that it can soon again be admired on the red carpet.