Lancia has started 2012 with an up-to-date and restructured digital interface for communication with its customers. The international website www.lancia.com is now accesible via the most relevant audio & visual instruments on sale today. It covers over 6,200 devices on which you can see, hear and live the digital experience from the Turin based brand. Being the first car brand to do this, Lancia is groundbreaking as it comes to operate on this scale. On top of that the Lancia website is now accessible in over 16 versions making it one of the most up to date in the digital world.

With the most recent HTML5, CSS (3) and Javascript  technologies, Lancia has presented a new App-like creation with usefull, practical and interactive features. The Italian company Bitnama has assured this was all made possible, using the  latest GAIA Reply TM platform.

Apart from all these technological know hows, Lancia also has related businesses operating in culture and lifestyle projects. Lancia TrendVisions is one of these: a laboratory for international research on design, lifestyle and fashion. It aims at giving acces to all creative minds anticipating the latest trends. But Lancia  also wants to contribute to a greater cause: the active participation for releasing the Burmese Aung San Suu Kyi for example. Lancia nowadays entails more than just driving a car: it’s a way of living.