Lancia at the Geneva Motor Show 2012
Geneva 2012, update 16:30: this news update provides the latest information about Lancia at the Geneva Motor Show. Lancia emphasizes again what it is all about: elegance and luxury are a prime feature that is highlighted through the cinematographic aspect, one of Lancia’s side activities expressed through Lancia TV. The reason for this has to do with the recently announced ‘Dolce Vita’ packs for which lately FGA has set up a new commercial campaign. Lancia’s stand features nothing but ‘Gold’ editions of the Ypsilon, Thema and Voyager. In fact the last one takes that a little more serious and is presented entirely in gold, a colour that brings the feeling back of its predecessor the Phedra. Actually they have called it ‘Cashmere Pearl’ and together with ‘True Blue’ those are two new offerings for the Voyager. Even more, thanks to unexpectedly good sales of the Voyager it is now also available in ‘Silver’ and ‘Platinum’ edition.
The Lancia Thema presented at the stand is the AWD. Saad Chehab, the lebanese responable for the Lancia and Chrysler brand policy hosted the presentation concerning Lancia’s ambitious plans for the future. The arrival of the Flavia convertible this year is another addition to the program that should realize their strategic plans. Further updates and images will be published later on, so stay tuned.