Fiat employs 600 extra men in Brazil because of big demand
Fiat needs to hire 600 extra men in Brazilian Betim to keep on meeting the current demands. The Brazilian market is rising sharply thanks to the stimulant of the government. Currently around 16.000 cars per day are sold in Brazil, whereof Fiat has a market share of 22%. That’s already 3.000 more than in May, when there was no government support yet. Fiat says that, by employing these extra workforces, it will be able to produce 3.150 cars daily in the factory of Betim (federal state of Minas Gerais).
Fiat will thus keep on investing in the Brazilian market, where it will soon also be opening a new factory thanks to an investment of 4,3 billion euros. Next to this new location in Pernambuco, Fiat will also expand its existing factory in Betim. Marchionne assumes a raise in sales of 5,7% for this year. The goal of selling 1 million cars annually on Brazilian soil by 2014 is achievable, says the CEO. The Uno (picture), which was launched in 2010, is Fiat’s biggest success. 118.720 units were sold during the first six months of this year.
Though Fiat is thus doing very well in Brazil, it’s not all a bed of roses. GM for example is forced to close a factory and cut 1.500 jobs, which is why the employees from Sao Jose are currently striking.