Fiat at the Bologna Motor Show 2011: ‘Born this way’
At the Bologna Motor Show 2011 Fiat goes Lady Gaga style with the attractive 2012 Punto ‘Born this way’ edition. Today was the first official day for the public. The refreshed Punto will have the wonderfull 1.4 MultiAir, delivering 135 bhp to the front wheels. Although it has a maximum torque output of 206 Nm and a top speed of 205 km/h, the beautiful opal yellow Punto only has a CO² output of 129 g/km. Officially ascribed a ‘show car’ status, an introduction will probably depend on the amount of interest showed during the upcoming days.
Apart from its tecnical stats, the Punto is luxuriously equipped as well. It comes with automatic dual climate zone, radio/CD/Mp3 player, Blue &Me, Cruise Control, Hill Holder and 7 airbags. The Punto sits on sporty 17 inch’s with yellow brake pads. Interiour wise we can see fine black so-called ‘Inkleather’ which has a typographical design matching the car’s name. According to us, it is probably one of the better looking Punto’s and hopefully that could well result in new potential customers.
The Fiat stand itself opened by Italy’s CEO Santo Ficicli, presented itself as “the most ecological brand of Europe”. Looking at the visual details of the stand, it gives the feeling the new Panda has been inspiration material: simplicity and distinctness without giving a dull impression. It clearly is the direction Fiat is aiming for. The new Panda then couldn’t be left at home, and besides the Punto ‘Born this way’ edition there are also a basic version and the TwinAir in a unique green colour, which was anounced in September. There are also some special editions of the 500, like the ‘Nation Amerika Limited Edition’. It will be the first ‘Cinquecento’ in a series of limited ‘nation specials’, like Brazil, Russia and China. In Italy this 500 will fetch around 14.000 euro’s but its not clear whether it will be sold in other European countries. Then there is the 500 TwinAir with a ‘Pack by Abarth’ which will literally boost the performance of the little two-cylinder engine. The 500 by Gucci is also present in Bologna. Fiat’s bigger family member, the Freemont, completes the line-up. Around 18.000 units have been sold so far, a great unexpected succes