Another commercial with the Fiat 500L Trekking
Fiat has revealed a series of lovely commercials in America. Yesterday we already saw a spicy new creation to promote the (Fiat) 500C with Abarth-logo and other, equally daring, adverts of the 500E, 500L and 500L Trekking. This latter is also the one where this new funny commercial is about. The soap about a marriage between American and Italian cultures continues and we personally can’t wait for the next one.
It appears to us that the 500L and 500L Trekking are equally important. It seems like Lingotto is counting on both to be a success, or perhaps the ‘regular’ 500L will be offered as a more standard version. We don’t know yet which the exacty strategy will be. Olivier François did say in Los Angeles that Fiat estimates both models to represent 50% of the sales. The attractive Trekking will be available a few months after the more modest variant in America (summer 2013). Next spring is the period for Europe.