Alfa Romeo ready for return to America
In 2013, an extensive market introduction of Alfa Romeo is planned in the US, where they want to establish an image of a high-class Italian car brand. Today a few new details were published about what is to be expected from Fiat-Chrysler across the ocean. The long-awaited return of Alfa Romeo to North-America is the only option if the brand wants to re-establish itself. By means of an extensive dealer network, the intention is to ‘start over’ in Europe and other continents and to start expanding again.
The plan of Marchionne is figures- and characteristics-wise comparable to what VAG is successfully doing with Audi. The platforms and techniques have to be perfect. Next to more conventional passenger cars, which of course do need the correct Italian charisma, Alfa Romeo will also build a few sports cars, suiting the long history of the brand.
Meanwhile in America, Alfa Romeo is looking for the perfect way to get their cars noticed, by setting up a dealer network of 160 points of sales. The preparation and set-up of this massive plan is at the same time the reason why the Giulia isn’t being sold until early 2014 instead of 2012. This most important Alfa Romeo in ages will be presented halfway through 2013 and is meant to sell worldwide. The latter is planned for early 2014. The Giulia will be built on the Compact US Wide platform, all be it a ‘slightly’ altered one (we have received very reliable information that the power will be sent to the rear wheels). Next year already, the 4C should be for sale to make the right impression of what Alfa Romeo really stands for. Further along an SUV, an E-segment flagship and a Spider (in cooperation with Mazda) are planned before the end of 2015. Alfa Romeo wants to achieve a production of 500.000 cars annually. Yet given the current situation in Europe, 300.000 produced units seems like a more realistic goal.