9 new models as basis for Alfa Romeo’s future
Yes, ladies and gentlemen, you’ve read it right; nine (9!) new models in between the B- and E-segment is the amount that Alfa Romeo will be introducing between next year and 2016. Quattroruote was the first to report this news yesterday. This had been discussed by the Board of Directors of Fiat SpA during a conference in London. We’re expecting more details on the exact production and data in the following days. Alfa Romeo is by far the most important brand for the Italian future of the manufacturer from Lingotto. They’re planning an impressive offensive in the mid and bigger segments. According to the sheet below, Alfa Romeo will launch its models with the correct versatile technical basis, making it able to compete with the well-known premium brands. Europe and North-America will be the most important markets where Alfa will re-establish itself, while Asia should be a ‘promising’ market. The sales intentions for 2016 are, as originally planned, 300.000 units.
The D-segment will be extremely important with the Giulia. A Sportwagon variant will also be launched, together with a sporty SUV. These models are now being developed. The MiTo will be updated next year, shortly followed by the Giulietta. A new top model is coming, in the E-segment, with the same basis as the Maserati Ghibli which is debuting next year. Both will probably be built in Grugliasco. On top of all these models, there are also ‘specialties’ planned (that’s how Lingotto calls them). The Duetto, in cooperation with Mazda, is already in development, while the 4C will be introduced next year. This latter will also become available as a convertible (think of the Targa).